We’re Building the Future of
Financial Wellness for Housing
The idea for NudgeNest AI was born from a personal pain point. Our founder, Sheun Badmus, experienced firsthand the monthly stress and financial tightrope walk of consistently affording rent and mortgage payments, especially when dealing with variable income. He saw how missed payments not only impacted individuals but also created a costly ripple effect of delinquency and high turnover for landlords and lenders.
He realized the problem wasn't a lack of money, but a lack of a proactive, intelligent system that could effortlessly help people save for their biggest expense. Joined by a highly skilled team of engineers and data scientists, NudgeNest AI was born to bridge this gap.
We are a mission-driven company committed to financial inclusion and housing stability, building a solution where profit and purpose go hand-in-hand.
Our Core Purpose: Creating
Financial Stability
Mission
To empower renters and homeowners to afford rent and mortgage payments effortlessly while enabling landlords and mortgage lenders to reduce delinquency through an AI-driven micro-savings platform
Vision
To become the leading financial wellness platform for housing payments, transforming rent and mortgage payments into a seamless, rewarding experience for consumers and a reliable revenue stream for landlords and lenders.
Built by Experts. Driven
by Impact
Sheun Badmus
CEO/Co-Founder
Fadejimi Adegbulugbe
CTO/Co-Founder
Abdulrafiu Izuafa
Head of AI/ML & Data/Co-Founder
The Synergy of a
Win-Win Solution
What truly sets us apart is our unique B2B2C model. We believe that solving the housing payment problem requires addressing both sides of the market. Our consumer app and enterprise dashboard aren't separate products; they're two parts of a powerful flywheel.
Consumers get a free tool that genuinely helps them save for their home.
A growing base of engaged consumers provides rich data for our AI, creating more accurate predictive analytics.
These insights allow our B2B partners (landlords/lenders) to proactively reduce delinquency.
This success drives more businesses to partner with us, which in turn helps us reach more consumers.
We are building a business where consumer empowerment directly translates into enterprise ROI.
